Tim Binnion

Tim is trained in Product Design Engineering, with a focus on circular and sustainable products and services. He has facilitated circular design workshops, won innovation awards and spoken at the annual Green Cities conference, along with being an alumni of CSIRO’s deep-tech startup accelerator program in Australia. He is one of the first to combine the product design and engineering fields with sustainable and circular innovation in China with his company (better)labs.

Behind all this, Tim was raised in Melbourne, Australia, and as a child was fascinated with how things worked, constantly creating and making a variety of contraptions from Lego, cardboard and string. This led to a career in creating and developing products, balancing the creativity of design with the analytical know-how of engineering, culminating in a move to China to gain greater experience in production and manufacturing.

Living in one of the world’s most dynamic markets in China has led Tim to constantly look to the future instead of getting held down in old, traditional business ideas, always striving for better ways to optimise, transform, and innovate for the world’s future challenges.